AI Reputation Management

When customers ask AI about you, what does it say?

Millions of buying decisions now start with ChatGPT, Claude, or Gemini instead of Google. If AI doesn't know your brand — or gets it wrong — you're losing deals you'll never see in your analytics.

We fix that. We monitor, shape, and defend how AI models describe your company.

What we do

While you're here — if you don't have an llms.txt yet, get one right now.


The shift

Search is becoming a conversation. Your brand needs to be part of it.

  • 01

    AI answers, not links

    Users get a single synthesized answer. If your brand isn't the source, your competitor is.

  • 02

    No second page

    There's no page two in an AI conversation. You're either the answer or you don't exist.

  • 03

    Models have opinions

    AI doesn't just list options — it recommends. If it doesn't know your strengths, it recommends someone else.

  • 04

    Training data is your resume

    What's in the training data is what AI believes about you. Outdated forum posts, old reviews, competitor comparisons — all fair game.

"We were losing enterprise deals and couldn't figure out why. Turns out, when prospects asked ChatGPT to compare us to competitors, it was citing a two-year-old blog post that got our pricing wrong."
— B2B SaaS VP of Marketing

What we do

Everything you need to own your AI narrative

One-time engagements to get moving fast, or ongoing partnerships for continuous coverage.

llms.txt Strategy

We create and manage the AI-readable files that define your brand — products, positioning, voice, policies. The foundation everything else builds on.

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AI Reputation Audit

50+ buyer-style queries across every major model. We find out exactly what AI says about you today, where it's wrong, and what to fix first.

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Competitor Brief

Side-by-side analysis of how AI describes you versus up to 5 competitors. Messaging gaps, win themes, and the directives to close them.

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Sales-Optimized llms.txt

We turn your docs — up to 200 pages — into an AI sales asset. Buyer-intent FAQs, objection handling, comparison framing, compliance cues. Tested across 8 models.

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AI-Cited Content

Blog posts, whitepapers, and guides structured to be cited by AI models. Schema markup, authority positioning, published on your domain.

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Voice & Conversational AI

Optimize for voice assistants and conversational search. FAQ schema, query restructuring, and testing across voice platforms.

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How we work

Audit. Build. Monitor. Defend.

Every engagement follows the same rigorous framework — adapted to your category, your models, your competitive set.

01 — Audit

See the truth

We query every major model with the prompts your buyers actually use. You see exactly what AI believes about you today — the good, the wrong, and the missing.

02 — Build

Create the foundation

llms.txt files, structured content, citation-optimized assets. We build the source material AI models need to describe you accurately.

03 — Monitor

Track every mention

Continuous monitoring across models. Alerts when something changes — new hallucinations, competitor gains, model updates that shift your positioning.

04 — Defend

Stay ahead

Ongoing optimization as models retrain, competitors adapt, and your business evolves. We keep your AI reputation current and competitive.

Continuous coverage

Monitoring plans

One-time engagements get you started. Ongoing plans keep you protected as models update and competitors move.

Essentials

Single brand, core monitoring

  • 6 models monitored daily
  • Email alerts for critical changes
  • 1 brand, 1 market
  • Monthly report + recommendations
  • llms.txt maintained (1 revision/mo)
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Citation Building

Ongoing authority content

  • Monthly AI-optimized content
  • Outreach to AI-cited sources
  • Citation performance tracking
  • Continuous content optimization
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Enterprise

Multi-brand, compliance, SLAs

  • 20+ models, real-time coverage
  • Multi-brand, multi-region
  • 2-hour incident SLA
  • SSO, RBAC, audit logs
  • Full API + SIEM exports
  • Security reviews & DPA
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From the makers of

Need AI on your website too?

Machine is an AI assistant that lives on your site, knows your business, and answers customers 24/7. Powered by the same llms.txt we build for you.

$1,500/mo. 30-day free trial. One line of code.

Learn more at hellomachine.io →
M
Machine
Hi! I know everything about your products, shipping, and policies. How can I help?
Do you have this in stock?
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Get started

AI is already talking about you.
We make sure it gets it right.

Start with an audit. Or just tell us what you're seeing — we'll figure out the right move together.